Built by marketers who went all-in on AI.
Bella and Jason bring over a decade of digital marketing and e-commerce experience, working with brands across Vietnam, Australia and beyond. Growthtrait is what they built when they decided to go all-in on AI.
Ten years in digital marketing teaches you what actually moves the needle. SEO, paid media, Shopify, content operations. We did all of it, hands-on, for real businesses with real targets.
When AI matured past the hype, we didn't just bolt it onto our existing workflow. We rebuilt around it. Custom AI agents scoped to specific business processes.
Automated workflows that research, write and publish on a schedule. Knowledge systems in Obsidian that keep teams aligned without the chaos of scattered docs and endless catch-ups.
Growthtrait exists for startups and small-to-medium businesses that want AI to actually work inside their operation, not a generic toolkit dropped in their lap. We map your processes first, then build the systems that fit. The result is automation that compounds over time instead of collecting dust.
Beyond the two of us, we work with a professional support team brought in across projects: creative designers, UI/UX specialists, and an IT team capable of working across multiple languages and tech stacks. The right people for the right project, every time.
You talk to the people doing the work. No account managers, no handoffs, no surprises.
The founders
Bella Ng
Co-founder, Digital Marketing & AI
10+ years across SEO, paid media, content strategy and e-commerce. Led growth for brands in Australia and Vietnam including AN Scent and Gateway Vietnam. Now focused on AI workflow design, GEO and content systems for growing businesses.
Jason T
Co-founder, Project Management & Operations
Background in project management, operations and website and content delivery for markets across Vietnam, Australia, Europe and the US, spanning Retail, SaaS and Finance. Also brings hands-on experience managing and developing stores on Shopify.
- 10+
- Years in digital marketing
- 50+
- Projects delivered
- SMB
- Our focus: startups and growing businesses
- 100%
- Senior, no juniors
How we work
Workflows first, tools second
We map your processes before touching any software. The right AI agent in the wrong workflow just automates the problem.
Agents built for your business
Off-the-shelf AI gives generic results. We scope and build agents around your specific operations, language and goals.
Knowledge that compounds
We set up structured knowledge systems so your business context, decisions and playbooks don't live inside one person's head.
Built to be found
Every site and content system we produce is engineered for discovery, by people and by AI search engines.
Want AI that actually fits your business?
Tell us how you work today. We'll show you where AI can compound your results.