Notes on AI, search & the modern web
Practical thinking on getting found and growing in the AI era.
GEO vs SEO: How to Rank in AI Search and Google Search at Once
AI Overviews and ChatGPT now intercept millions of searches before anyone clicks. Here is what Generative Engine Optimization means for your content strategy and why it does not replace traditional SEO.
How to Build an AI Content Pipeline That Publishes Consistently Without Burning Your Team Out
Most content bottlenecks are not a creativity problem. They are an operations problem. Here is the four-stage pipeline we use to help clients produce and publish 20 or more content pieces a month with a small team.
Core Web Vitals in 2025: The Performance Metrics That Actually Affect Rankings and Revenue
LCP, INP and CLS are not just PageSpeed scores. They directly correlate with search rankings and conversion rates. Here is what the data shows and how to address the issues that matter most.
The Shopify Flows That Actually Lift Revenue: Where to Focus Before You Scale Traffic
Most Shopify stores try to grow revenue by increasing traffic. The higher-ROI move is almost always fixing conversion first. Here are the four flows we optimize on every store and why the order matters.
Stop Writing One-Off Prompts: Build AI Systems Your Marketing Team Can Run
Individual prompts are a productivity trick. Documented AI systems are a team capability. Here is how we train marketing teams to move from ad hoc AI use to structured workflows that compound over time.
MCP or CLI: How to Choose the Right Tool Without Burning Tokens
MCP servers and CLI tools both give AI agents new capabilities, but they work very differently under the hood. Here is how each one affects your token cost and prompt cache, and which one to reach for first.