Australian Merchandise Brand
Scaled an Australian Shopify merchandise store with a 100,000+ subscriber database, generating AUD 158,500 from EDM alone in 5 months and a 10x return on Google Ads spend.
Results
- 10x
- Return on ad spend
- 3.37%
- Google Ads conversion rate
- 134,200
- Ad impressions
- AUD 158k
- EDM revenue in 5 months
- 1,023
- Orders from email
- 30%
- Email open rate
The challenge
A Shopify merchandise store in Australia had a large subscriber database but no structured paid or email channel to consistently convert that audience into revenue.
What we did
A dual-channel program: Google Ads campaigns that returned 10x the ad spend in Q1 2024 across 134,200 impressions and a 3.37% conversion rate, paired with Klaviyo EDM sequences that generated AUD 158,500 across 1,023 orders in the final 5 months of 2023.
US Shopify Store
Took a US Shopify store from near-zero organic presence to 30.7K indexed keywords, a 98 on-page SEO score and 4.9K backlinks through a structured SEO and content program.